Specialty Coffee has become the trend of the decade. Third-wave coffee is a movement in coffee marketing emphasizing high quality. Mamba coffee beans are sourced from dedicated farms in Brazil and roasted more lightly to bring out a distinctive flavor.

For this project, I started the brand from scratch. Created the Logo, Strategy, Messaging, and all applications: Packaging, Imagery, Social Media Campaigns, you name it!

For this project, I worked for The Cyber Institute, a non-profit organization created to "bring together a variety of voices from the infosec world, provide a platform for active debates & educate people around the world about the importance of cybersecurity".

The goal was to organize an inspirational event for women to join forces in the war against cybercrime. Together with the CI team, we recruited high-profile industry leaders from all over the globe as keynote and panel speakers. I participated in every step of this process, including recruitment: Meetings with VPs from companies like Microsoft & IBM. Topic and time coordination with participants; Content Creation & Promotion: Generating the event's assets (brand identity, logo, media & messaging). This event was promoted mainly on LinkedIn since most cybersecurity professionals share their content here. And on Social Media networks like Facebook and Instagram, here we used a strategic approach by creating a personalized media kit for every speaker so that they could share posts on their networks and generate organic traction and support for the event. You can have a look at the schedule here: thecyberinstitute.org/2021-women-in-cyber-summit